We opened a portal.
Crashed a spaceship in Fortitude Valley.
And let loose a tentacle takeover on Sydney’s light rail.
A life-size spaceship arrived through a mural in Brisbane’s Fortitude Valley, marking the first
real-world activation for the 2025 global PlayStation brand campaign - It Happens on PS5.
Fans were invited to view the special build while influencers were sent to the site as part of an “Alien Investigation" team to discover the ship’s origins
It Happens on PS5
Client: Playstation Australia
Agency: Akcelo
Role: Snr Art Director
Partner: Nathan Moraza
Senior Producer: Dan Burns
Business Lead: Max Bennett
Design Director: Paul Critchley
Production: Apparition Media (AM Outdoor), Set Fusion, Content Lion