YOU KNOW WHERE
________Some brands are so embedded in culture that a moment is enough to remind us if them. We proved that for Macca's, by launching a national out-of-home campaign with no logo, no name and no product, replacing them with the rituals, moments and emotions that have made McDonald's inseparable from Australian life.
Some brands are so embedded in culture that a moment is enough to remind us of them. We proved that for Macca's, by launching a national out-of-home campaign with no logo, no name and no product, replacing them with the rituals, moments and emotions that have made McDonald's inseparable from Australian life.
You Know Where
Client: McDonald’s Australia
Agency: Akcelo
Role: Snr Art Director
Partner: Brandon Piggott
Group Creative Director: Louise McQuat
Creative Partners: Oskar Westerdal & Jon Foye
